Moneygami for Porter Novelli and the IRS

What if you had some money waiting for you at the IRS?

FlickerLab worked with agency Porter Novelli to bring this stop-motion world, built entirely of paper, coins and dollar bills, to life for the IRS. The hero of the spot, a dollar bill, swoops into action illustrating in each scene potential ways that families who claim the Earned Income Tax Credit can use the money given back to them.